Integrated Digital Marketing

The concept sounds pretty easy. Your website should complement your sales collateral. Your lead gen email campaigns should match your fulfillment piece and webinar presentations. And, the language you use to educate, inform and entertain your social media universe shouldn’t contradict what you say on your website or in press releases.

With so many touch points to today’s tech-savvy consumer, maintaining consistency of your brand is more difficult – and more crucial – than ever.

That’s where we come in. We help you pull it all together and make the most out of time, budget and resources.

Web Design and Development

Web Design and Development

A commonly quoted statistic by the founders of the Internet Archive is that the lifespan of most websites is between 44 and 70 days. Your CPA will tell you can consider useful life from 3 to 5 years for tax purposes. Somewhere in between a month and half a decade, you should be considering building a new site. And if you think back to how your last project went, you probably should be considering a new digital marketing firm, as well.

We design and build highly engaging and fully functional websites that are a snap to navigate for our clients. We don’t take short cuts and we make sure we do things the right way.

Even if you love your current website, we offer a variety of other services that can add some punch to your marketing mix.

• Product or Project Microsites
• Customer/Partner Portals
• Intranets
• Web and Mobile Applications
• Html Emails/Campaigns
• Digital Newsletters Campaigns
• Digital Brochures
• Online Adds Banners/Skyscrapers

Identity

Identity

In the “old days” art directors had it kind of easy when it came to identity programs. They would a develop a unique logo that looked good on your letter head and business card and then make a bundle when they marked up their printing and print management to make absolutely certain the exact color came out every time you added new employee or changed a phone extension.

Today, we have a lot more to consider. How does your logo work on the web, how about on a handheld or mobile? How does the color render on Firefox, Chrome, IE7, IE8, and IE9? And what’s it going to look like when the CEO’s admin prints it off the laser on the 8th floor?

We take all that into consideration and create and deliver logos and other brand marks that you can use, not just admire.

• Logos
• Brand Marks
• Business Cards
• Stationary
• Presentation Templates
• Taglines

Content

Content

The Internet was originally designed to help academics and scientist share research and information. Unfortunately, the information superhighway has since become littered with enough crap to make 100 Native Americans cry. (For those under 30, watch this)

Today’s web is moving in the right direction and content is king. According to Nielsen Research, Americans spend 906 million hours a month on social media and blog sites. Still think you should write your own copy?

BFD delivers:

• Website content
• Blogs and Social Media Content
• Sales & Marketing Collateral
• Case Studies
• Byline articles/whitepapers

Digital PR and Social Media

Digital PR and Social Media

The PR world had been turned upside down by the proliferation of social and digital media properties. As Facebook co-founder Chris Hughes says “everyone now has a megaphone.” People no longer need the traditional media to reach their audience. In some cases, all it takes is 140 characters. From establishing your social media presence on Facebook, Twitter or LinkedIn, to integrating social media and PR into your traditional marketing mix, Digital PR and Social Media has never been as important.

• Social Media Page Creation/Management
• Social Media Strategy
• Digital and Traditional PR
• Proactive Blog Outreach
• Digital Reputation Management

Digital Influence and Reputation Management

Digital Influence and Reputation Management

Have you ever Googled your name? According to Pew Research, 57% of Americans do on a regular basis. If you’re like most people, you don’t have much to hide, but what if you found something really bad. What would you do? Who would you call? What about your company? Might someone have something bad to say about you?

For years, celebrities and public figures were the only ones concerned with their influence and reputation. But that’s no longer the case; every company needs to aware and proactively monitoring about what people are saying about them online. Nearly half of all people site online reviews as a leading factor influencing their purchasing decisions.

• Social Media Monitoring
• Social Media Measurement
• Reputation Management
• Reputation Repair

Search

Search

Being a hip, cool, underground place might be great if you’re a dive bar. But chances are, you’re online for a reason, and being found is pretty important to your success.

We integrate best-practices for search engine optimization (SEO)and search engine marketing (SEM) into all our websites, but for those clients who truly embrace the value SEO, we offer a full suite of tools that combine social media, SEO and content strategies into a power solution that to helps you be found by the right people at the right time.

We offer:

• Search Engine Marketing
• Pay-per-click and CPM campaigns
• Search Engine Optimization
• Web Traffic Building Programs
• Local/Vertical Lead-Gen Programs
• Keyword Development and Tuning