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Kevin P. Martin & Associates, P.C.

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Services we provided:  Strategy & Planning, Web Design, Copywriting, Print Collateral

An emerging CPA firm had long since out grown its second generation website. The firm wanted to be seen more as consultants to a new generation of clients in the technology, life sciences and entertainment industries but their current site was more suitable for a local book-keeping firm.

The Bluefish team has been working as our virtual marketing department and has helped take us from a vertically positioned marketing organization into a service line oriented firm. From branding to the web, to lead gen and collateral, they’ve helped us to map out a path for success. I don’t think a lot of “design firms” could deliver what they have.”

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Instead of mimicking leading accounting firms, BFD recommended a new site design that more resembled high-end advertising and media firms and presented KPM as a boutique firm with deep expertise in specific vertical markets. BFD’s research identified the firm’s key value proposition was its’ people and used high impact black and white images of the staff for the main site visuals.

BFD also created the site in way that it could be updated to highlight social media components and accommodate a more horizontal service line approach as the firm later began to expand its sales and marketing efforts.

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