Cody & Cody, LLC

A prominent law firm specializing in estate planning was looking to present a better first impression as prospective clients and their families become more Web-savvy. They were looking to convey the professional service they delivered without appearing cold or impersonal.

The Team at Bluefish really excelled in two important areas. First, they took the time to truly understand how we wanted to be represented as a firm on the web. Second, they understood that our clients are not typical web users and built the site’s design and functionality around that.”

BFD met with principals and created a more elegant look and feel that intoned a sense of warmth through a rich color pallet and poignant images that felt as though they could be from the family album.

Understanding that there were specific moments in client’s lives that triggered their interest in estate planning, BFD based the site on a “slices of life” vignette concept designed to resonate with their core audience. The site was also built to accommodate their older client base, with easy to use navigation and larger type faces.

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